APRIL FOOLS: GlassesUSA.com and Victorinox Swiss Army Launch Survival Rx™ Glasses

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NEW YORK, April 1, 2019 /PRNewswire/ — Studies show that an increasing percentage of glasses-wearers have been buying prescription eyewear for more than just health purposes; it’s become a trendy accessory. Moreover, in a recent survey conducted by GlassesUSA.com, 76% of the people acknowledged that they are more likely to buy an optical pair that is trendy and offers an extra feature, technological or practical. While recent technologies have offered ground-breaking innovations such as digital block lenses, lenses for VR glasses, and glasses with built-in speakers, GlassesUSA.com looked into the – often forgotten – practical side and teamed up with Victorinox Swiss Army to launch Survival Rx™ glasses.

The first of its kind, Survival Rx™ glasses go back to the basics: survival tools for your everyday adventures. The two companies found a way to combine a basic health necessity, such as prescription eyewear, with built-in tools from the iconic Swiss Army Knife that avoid the hassle of carrying multiple objects in your pocket or bag. The glasses will be produced in a limited edition of 1000 numbered pieces. Survival Rx™ will be available online exclusively on both brands’ sites at GlassesUSA.com/swissarmy and Victorinox.com via pre-order, starting at $129. Watch the video showing the glasses in action here

Survival Rx™ glasses are composed of carbon fiber reinforced plastics – the same as used in the automotive industry – granting the glasses its lightweight, yet super-durable attributes. The temple arms are equipped with five built-in tools: a corkscrew, a screwdriver, a bottle opener, scissors and a toothpick. Furthermore, the tools hold together with state of the art Neodymium magnets, making them easily detachable so you don’t have to lose sight while using them.

“Victorinox Swiss Army is committed to bringing products to consumers that enhance their everyday lives. When GlassesUSA.com reached out to us, we were eager to create a functional and high-quality product. We could instantly envision the final product and saw what an innovative addition to the market this could be”, says Hilary Hartley, President of Victorinox Swiss Army, North America.

“We constantly strive to offer our customers new and better ways to enhance their vision. I’m excited we found an innovative way to incorporate such a timeless tool as the Victorinox Swiss Army Knife into prescription eyewear. We truly believe this product brings added value to the market and to our consumer”, says Daniel Rothman, CEO of GlassesUSA.com.

Free shipping and returns are available, as well as 24-hours customer service, 7 days a week, for a risk-free, comfortable shopping experience. For more information please visit  www.GlassesUSA.com/swissarmy.

*GlassesUSA.com and Victorinox Swiss Army teamed up for April Fools to create the Survival Rx. The product will not be launched and won’t be available via pre-order on their sites.

About GlassesUSA.com

GlassesUSA.com is the fastest growing, leading online eyewear retailer. Offering a variety of high-quality designer and house brands in a wide-range of styles – single vision glasses, multifocals, sunglasses, sports glasses, kids glasses, contact lenses, digital protection and more – GlassesUSA.com was built on the belief that purchasing eyewear shouldn’t break the bank and is on a mission to change the way consumers purchase eyewear. As a disruptor in the eyewear category, GlassesUSA.com continues to innovate the industry with tools that further the brand’s mission including its proprietary Prescription Scanner App, which extracts current prescription from any pair of glasses, and the Virtual Mirror which uses augmented reality to allow consumers to try on the frames from the comfort of their home. The online retailer has been recognized by Internet Retailer and Inc. 5000 as a category leader.

About Victorinox Swiss Army

Victorinox Swiss Army is a subsidiary of Victorinox AG, a global family-run business that is managed by the family’s fourth generation member, Carl Elsener Today the company is a multi-product brand that provides Swiss quality, functionality, innovation and iconic design worldwide. These values are not only evident in the legendary “Original Swiss Army Knife”, but also in household and professional kitchen Cutlery, Travel Gear, Watches and Fragrance. Victorinox Swiss Army products are distributed in 120 countries globally through a network of own retail, wholesale partners, distributors and D2C ecommerce. To learn more about the company’s history and product assortment, please visit www.Victorinox.com.

Contact Information:
Nicole Nanikashvili
PR Manager